Customer Segmentation and Data Analysis

This project focuses on customer segmentation and aims to solve key business challenges related to customer loyalty, purchasing patterns, and inventory management. By analyzing customer behavior across various dimensions, such as loyalty, purchase frequency, and product preferences, the project provides insights that help businesses optimize their marketing and operational strategies.

Key objectives include identifying top loyal customers, clustering products based on popularity, and predicting peak purchasing periods to adjust staffing and inventory levels. This analysis enables more efficient marketing efforts and operational adjustments, driving improved business performance.